A weekly roundup of agency news and management moves: July 16, 2021


Fashion fans were able to enter a contest via social media influencers, the Adidas membership program, the designers club or in-store at the Adidas Originals flagship store in New York City. Participants were able to earn a unique influencer-style head-to-toe look. Selected looks were showcased on a bespoke Forum Collections page on the Adidas website.

Fashion influencers involved include Ashley (@ Best.Dressed), Wuzgood (@ Wuzg00d), Erika (@E_TTG), Emma (@Emmarogue), Sandra (@SandraShehab), Maria Beltre (@LooseUnicorns), Chelsea (Chelseaasoflate) , and more .

Deustch New York hires first president in 11 years

Deustch New York promoted Matt Baker to become the agency’s first president since Val DiFebo last held the position in 2009, before she was appointed CEO of the agency. Baker first joined the agency in 2018 as Chief Strategy Officer.

“For some time now, Matt has led efforts to develop the proposition, vision and capabilities of the Deutsch New York agency, which are specifically designed to generate new business,” a spokesperson for the agency told Ad Age. “As we look forward to getting back to work in person, meeting with clients and increasing new business opportunities, we felt the time had come to formally recognize him, reinstate the position of President and raising Matt in this role. “

Since arriving, Baker and his teams have worked on Lion-winning strategies for AB InBev’s global brands Budweiser and Busch, and have added clients such as Reebok, ClearChoice, Hain Celestial and Cetaphil to the agency’s list. .

Mother hires her first HR director

Independent creative agency Mother has recruited its very first Human Resources Director. Micheline Grace Lewis will lead Mother US’s talent recruitment and retention strategy, and guide its actions on diversity, equity, inclusion and human resources, as well as finding ways to foster a work environment. connected. Prior to joining Mother, Lewis was Executive Director of Talent Development in Consumer and Community Banking at JP Morgan Chase. Prior to that, she held the position of Human Resources Manager at eBay Enterprise Marketing Solutions.

Agriculture and games

Manufacturing company John Deere, known for its agricultural technology, worked with the Ottawa SCS agency and digital production studio Blockworks to create FarmCraft, an experience of the farming world in the popular game Minecraft. The three companies aimed to educate young people about the importance of agriculture using a digital platform that was familiar to them. Within FarmCraft, players take on and complete unique farming missions, including planting and growing crops, then harvesting them when ready. In the first month after launch, the game’s integration saw over two million downloads and over 7,000 positive reviews in the Minecraft marketplace.

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