Europe Riding Mower Market Assessment Report 2022-2027

Dublin, Nov. 03, 2022 (GLOBE NEWSWIRE) — The report “Europe Ride-on Mowers Market – Comprehensive Study and Strategic Assessment 2022-2027” has been added to from offer.

The European riding mower market is expected to grow at a CAGR of 6.66% during the period 2022-2027.

The growth of the market can be attributed to the growing number of commercial spaces, as well as the number of public parks and lawns. Additionally, higher penetration of golf courses in countries such as Germany, UK, France, Sweden, and Spain is further supporting the riding mower market in the region.

Governments in various European countries are making significant investments in building outdoor open spaces. For example, in 2020 a playground was built in Walnut Creek Metropolitan Park, expanding green coverage across the park. Large areas of landscaping across these recreational facilities are creating the need for riding mowers, supporting the growth of the European riding mower market.

Raw materials are a major cost item in the manufacture of riding lawn mowers. The prices of the main raw materials used to manufacture riding lawn mowers, such as steel, plastic and rubber, have increased significantly over the past few years. In addition, the volatility of commodity prices seriously threatens sellers’ profit margins.

Features like keyless ignition, real-time feedback, and airless tires have made riding mowers that much more appealing. Another trend in the riding mower market is variety, wherein vendors specialize in accessories, services, and products believed to support the growth of the industry.

The European riding lawn mower market is subject to various regulations and standards set by the European Garden Machinery Industry Federation (EGMF). These standards help regulate the quality, safety, emissions and other requirements of riding lawn mowers in the industry.


In developing European countries, construction of public gardens, parks, and shopping complexes are likely to drive the growth of the European riding mower market. The increasing construction of new residential properties will propel the demand for landscaping services which, in turn, will drive the demand for riding mowers.

The UK is the largest riding mower industry in Europe. The country is expected to generate $290 million in revenue over the forecast period due to the government’s increasing focus on sustainability. Running projects like the Growing a Greener Britain crowdfunding site, which aims to keep UK communities safe and healthy, is believed to keep the battery-powered ride-on lawnmower industry afloat. However, countries like Sweden and the Netherlands are expected to see the highest growth rate (by turnover). Both countries are expected to grow at a CAGR of 9.07% and 8.78%, respectively.

In 2021, France accounted for a 10.95% revenue share in the European riding mower market. Initiatives such as the greening of Paris between 2014 and 2020 through the development of 30 hectares of public gardens, 200 greening projects, educational farms and the renovation of parks and gardens are supporting the demand for ride-on mowers across the country.


Construction of Green Spaces

Considering that green spaces also provide aesthetic benefits, many gardens, parks and public green spaces are constantly incorporated into urban planning. The Italian government has taken various economic measures, such as the Green Reward program, to stimulate the European market for riding mowers.

In 2021, the National Trust of England, together with conservation charities and local authorities, appealed to the government for a $6.7 billion fund to expand greenspace across the country. Such expansion of green spaces is driving the demand for riding lawn mowers in the market.

Increase in the number of golf courses

Europe is the world’s second largest golf course industry. In 2021, the number of golfers across Europe exceeded 10 million, around 8% more than in 2016. The increase in the number of public golf clubs has encouraged the participation of individuals in the sport.

The increasing penetration of golf courses is expected to generate increased demand for the region’s equipment and drive the European riding mower market. More than 130 golf course projects are under development in Europe, with around 85 in the planning phase and around 45 under construction.


Other players in the sector are Bobcat, Ariens Company, Briggs & Stratton and Chervon Group. The acquisition strategy has been followed by most players on their way to becoming industry leaders. Moreover, the high cost of manufacturing and various regulations are expected to restrict the entry of new players into the industry.

Industry leaders in the European riding mower market are currently emphasizing the adoption of energy efficient products due to the growing trend to use less carbon energy sources. This may be due to increasing environmental issues such as global warming combined with gasoline or exhaust emissions.

Manufacturers prioritize recognition of various demand conditions while setting certain targets for profitability and efficiently utilizing capital resources. The current situation is pushing vendors to adapt and improve their unique value proposition to achieve a strong presence in the industry.


  • European standard ride-on mowers are expected to generate revenue of USD 891.53 million by 2027.
  • Hydrostatic transmission revenue is expected to reach USD 4 billion by 2027 owing to its advantages, such as smooth operation, better responsiveness, less maintenance, etc. However, higher costs and increased fuel requirements are some of the major impediments to hydrostatic transmission, which is expected to slightly affect the revenue of vendors operating in the industry.
  • In 2021, professional landscaping service providers were the major revenue contributors in the European riding lawn mower market. The segment is expected to generate additional revenue of USD 746 million during the forecast period.


  • Ariens Company (AriensCo)
  • Deere & Company
  • Honda
  • Husqvarna Group
  • Kubota Company
  • Stanley Black & Decker
  • STIGA Group
  • The Toro Company


  • AGCO
  • AL-KO Gardentech
  • Altoz
  • AS motor
  • Bad Boy Clippers
  • Bobcat Company
  • Briggs & Stratton
  • Chervon Group
  • Emak Group
  • Generac Power Systems
  • Greenworks tools
  • IHI Shibaura Machinery Corporation
  • Masport
  • SUMEC Corp Group.
  • Technology industries
  • textron inc.
  • The grasshopper society

Main topics covered:

1 Research methodology

2 research objectives

3 Research process

4 Scope and coverage
4.1 Market definition
4.2 Reference year
4.3 Scope of the study
4.4 Market Segmentation

5 Report assumptions and caveats
5.1 Main caveats
5.2 Currency conversion
5.3 Market Derivation

6 The market at a glance

7 premium previews
7.1 Market Overview
7.2 Main Highlights
7.3 Excerpts
7.4 Key Market Drivers
7.4.1 Increase in recreational facilities
7.4.2 Demand from golf courses
7.5 Geographic Perspectives
7.6 Vendor landscape

8 Presentation
8.1 Overview
8.1.1 Li-Ion Battery Development
8.2 History of lawn mowers
8.3 Grassy areas
8.4 Consumer behavior
8.5 Walk-Behind Vs. Riding Lawn Mowers
8.6 Recent Developments
8.6.1 New product launches
8.6.2 Mergers, acquisitions and partnerships
8.7 Lawn Mower Market: Expert Opinions
8.8 Trend in gasoline prices: Europe
8.9 Declining Demand for Gasoline Lawn Mowers
8.10 Dynamics of the landscaping industry
8.11 Value chain analysis
8.12 Regulations and standards
8.13 Impact of Covid-19

9 Opportunities and Market Trends
9.1 Growth of the Landscaping Industry
9.2 Influx of alternative fuel options
9.3 Internet shaping end-user buying behavior

10 Market Growth Catalysts
10.1 Golf Course Demand
10.2 Growth of Manufacturer-Led Programs and Initiatives
10.3 Increase in recreational facilities

11 Market Constraints
11.1 Increased xeriscaping and use of artificial turf
11.2 High initial cost and long replacement cycle
11.3 Erosion of Supplier Margins Due to Commodity Price Volatility

12 Market landscape
12.1 Market Overview
12.2 Market Size and Forecast
12.3 Five forces analysis

13 types of products
13.1 Market Overview and Growth Driver (Value)
13.2 Market Overview and Growth Driver (Volume)
13.3 Market Overview
13.4 Standard ride-on mowers
13.5 Zero Turn Mowers
13.6 Lawn tractors
13.7 Garden tractors

14 Type of fuel
14.1 Market Overview and Growth Driver (Value)
14.2 Market Overview and Growth Driver (Volume)
14.3 Market Overview
14.4 Gasoline
14.5 Battery Powered
14.6 Propane Fueled

15 End user
15.1 Market Overview and Growth Driver (Value)
15.2 Market Overview and Growth Driver (Volume)
15.3 Market Overview
15.4 Professional landscaping services
15.5 Golf courses and other sports arenas
15.6 Residential
15.7 Government and others

16 Type of gearbox
16.1 Market Overview and Growth Driver (Value)
16.2 Market Overview and Growth Driver (Volume)
16.3 Market Overview
16.4 Hydrostatics
16.5 Electric motor
16.6 Manual

17 Reader type
17.1 Market Overview and Growth Driver (Value)
17.2 Market Overview and Growth Driver (Volume)
17.3 Market Overview
17.4 Two-wheel drive
17.5 Four-wheel drive

18 Type of start
18.1 Market Overview and Growth Driver (Value)
18.2 Market Overview and Growth Driver (Volume)
18.3 Market Overview
18.4 Push Start
18.5 Startup Key

19 types of blade
19.1 Market Overview and Growth Driver (Value)
19.2 Market Overview and Growth Driver (Volume)
19.3 Market Overview
19.4 Deck/Standard Blades
19.5 Mulching Blades
19.6 Lifting Blades
19.7 Cylinder Blades

20 Distribution Channel
20.1 Market Overview and Growth Driver (Value)
20.2 Market Overview and Growth Driver (Volume)
20.3 Market Overview
20.4 Offline
20.4.1 Market Overview
20.4.2 Dealers and distributors
20.4.3 Specialized stores
20.4.4 Mass Market Players
20.4.5 Market Size and Forecast 2021-2027 (Value and Volume)
20.5 Online
20.5.1 Market Overview
20.5.2 Direct Sales
20.5.3 Sales to third parties
20.5.4 Market Size and Forecast 2021-2027 (Value and Volume)

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