Farmtrac Dundee proudly displayed the Massey Ferguson flag
Massey Ferguson turns 175 this year, a testament to the longevity of the brand, providing farmers around the world with the simple, reliable machines they need to sustainably feed the world. What better way to celebrate this auspicious anniversary than to introduce Farmtrac Dundee, who have been associated with MF for over 40 years. “We are proud to be part of the well-established brand for many years,” says the owner oscar wichman. He adds: “Our blood is red forever.”
The long history of the company begins on November 18, 1981 when Oscar converts a house into commercial premises. Today Farmtrac Dundee has grown to market a full range of MFs from 34kW to 272kW (35hp to 365hp) and carries spare parts worth R5 million through its warehouse to meet to the needs of its customers. In addition, a full workshop is available for routine maintenance and repair work.
Oscar recounts how he grew up on a farm with the long term dream of selling tractors and spare parts to the Dundee farming community. His vision was not just to make new equipment more readily available to farmers, but to provide them with an exemplary level of customer service that would dramatically increase their productivity and efficiency.
This initial company was called Farmtrac Spares, a name that summed up the company’s philosophy. Oscar started with two employees and mainly traded in spare parts for tractors. The business flourished to the point where the workshop was added to the same premises in 1984. The name itself was changed to Farmtrac Dundee to reflect its remarkable growth trajectory.
Richard Catlett joined in January 1989, starting as an accountant, then finding his true passion in the business side of the business. With Oscar, the couple form a formidable duo which is at the heart of Farmtrac Dundee. “Oscar knows all the part numbers by heart. That kind of expert knowledge only comes with 40 years of experience under your belt,” says Richard.
It is normal that the anniversary year of MF has taken a new step in its development. Oscar explains that a new management structure has been consolidated under the Farmtrac group. This includes Roland Bosse as CEO, Horn Breedt as Chief Financial Officer, Oscar himself as Group Operational Director, Richard as Sales Director, and Dieter Tschirpig as operational director at Vryheid.
Farmtrac Vryheid was established on April 1, 1996 by Oscar, Richard and Dieter, followed by another business in Paulpietersburg in 2009. This last branch is about to be expanded, which Oscar is rightly proud of because it shows that there is a lot of “red blood”. left in the business.
Reflecting on what has made Farmtrac Dundee such a resounding success in the important agricultural area it serves in northern KwaZulu-Natal, Oscar simply says, “We strive to listen to our customers and work with them to meet their needs through new technologies and innovative solutions. .”
This is where the true brilliance of the MF brand shines through, serving farmers for 175 years. Farmtrac has a fully trained technician in their workshop, who comments that the only problem with the brand is that the tractors rarely break down. “It’s a great product that doesn’t pose a lot of difficulties, which makes it easier for us in the field, plus it’s very user-friendly.” In addition, troubleshooting is child’s play.
Looking to the future, Oscar concludes that while the company continues to show phenomenal growth, the passion and dedication of everyone involved remains just as strong. “Being associated with the MF brand for so long is what has allowed us to stay true to our motto ‘Service Excellence’.”
This year, Massey Ferguson, a global brand of AGCO (NYSE:AGCO)is thrilled to announce a new look for its iconic Triple Triangle logo and new ‘Born to Farm’ brand identity to celebrate its 175e anniversary. MF has been providing farmers around the world with simple and reliable machines since its inception. Few global brands can claim such a lasting impact in the agricultural industry.
To support the farming community, Massey Ferguson has an extensive network of over 35 dealerships covering the whole of South Africa, providing parts, service, aftersales and new sales. Potential customers interested in the MF range can obtain full information at www.masseyferguson.co.za. After filling in the contact form, potential customers will receive the dealer’s video, brochure and contact details on their WhatsApp and email within 30 seconds.