Imre appoints Neera Chaudhary as CEO

imre announces today the appointment of Neera Chaudhary as its next CEO. Situated at New York CityChaudhary joined the agency on September 21and will report to the agency’s board of directors. Dave Imrethe agency’s founder, will assume the role of executive chairman and remain a member of the board of directors.

Chaudhary joins imre with more than two decades of experience leading leading agency and holding company practices and advising global clients across all industries with deep expertise for clients invested in healthcare. in pharmaceuticals, biotechnology, medical devices, health technologies, consumer health, payers and health systems. Most recently, as North American President of Ketchum, Chaudhary will lead imre’s next phase of growth as a leading full-service AOR. She will be responsible for agency business strategy and operations, talent, client engagements, growth, and mergers and acquisitions.

“After meeting an outstanding set of candidates, the Board of Directors selected Neera because she is an inspiring practical leader who can galvanize people around a vision to usher in the next era of imre. Neera’s large agency business experience in P&L exceeding $225 million coupled with his growth prowess and energy to deliver disruptive firsts on behalf of clients, embodies all the qualities we were looking for in our next CEO,” said Dave Imre.

“I am proud of the agency we have built with a common thread towards people and an empathetic culture that has made the company famous and Neera understands the ethos of this culture and has already begun to build relationships within the team, which is why I am comfortable handing over to him. As Executive Chairman, my role will evolve to support Neera and the leadership team through culture and talent mentorship,” said added Imre.

Over the past 29 years, imre has evolved from a PR boutique to a digital/social AOR, and has grown into a full-service AOR. Its 2021 private equity investment by RLH Equity Partners proves that the agency’s independent business model is one of the clients they turn to when looking for more agile and innovative ways of working. As the agency evolves under Chaudhary’s leadership, they plan to unlock access to new, high-profile talent while creating and acquiring more in-demand services.

“Imre has built something special that has made it a magnet for awesome talent and digitally-focused clients at the forefront of marketing and communications. Its disruptive DNA, empathy-driven culture and… diverse heritage tell an incredibly rich story,” Chaudhary said. “Under my leadership and in partnership with the leadership team, we will further highlight the company’s unique actions in the areas of digital, analytics, of creative, media and modernity that have differentiated its role as a full-service AOR while retaining that edge of delivering innovative firsts solutions and award-winning campaigns for our partners,” added Chaudhary.

Its growth model is fueled by balancing the agency’s global healthcare and brand clients across consumer verticals including retail, automotive, industrials, finance, technology and fashion.

“This alchemical blend of consumer marketing helps the agency by serving as a catalyst to explore culturally relevant behavioral changes with consumers and to recruit talent. As the consumerization of healthcare continues, it is already giving the agency an advantage when working with healthcare brands and companies looking to disrupt the status quo and I can’t wait to see how we evolve that it factor,” Chaudhary added.

“As the company’s perennial optimist, I know we have a bright future ahead of us with Neera as CEO. We have positive momentum to end the year, a dynamic team and fantastic partners as we enter this new era,” added Marc Eberchairman and member of the board of directors.

About Imre :

Imre works with many leading and high growth global brands. Driven by innovation, the agency’s integrated suite of marketing communications services includes branding, creative, omnichannel marketing, modern media, data and analytics. Imre partners with a diverse and growing portfolio of brands, including Amgen, AstraZeneca, Airstream, Bausch & Lomb, GSK, INFINITI, John Deere and PTC Therapeutics, among others. The agency has offices in New York, Los Angeles, Baltimore and philadelphia cream plus a growing group of employees who work from anywhere. Imre is an LGBTQ founded company.

About RLH Equity Partners:

RLH Equity Partners invests, together with entrepreneurial management teams, in uniquely positioned, high-growth, knowledge-based B2B companies. Our portfolio companies span the business, healthcare and government services sectors and generally have $30-150 million annual revenue at the time of investment. RLH’s investment team, which averages 15 years of private equity experience, provides strategic and operational advice to our portfolio companies by navigating opportunities and challenges of scale and rapid growth. Our knowledge and processes for generating enterprise value have been honed in RLH’s more than 40 years of successful investing. RLH currently manages over $1 billion of assets and actively seeks new investments in its portfolio companies.

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