RW Crawford acquires neighboring machinery dealer Agwood

Essex-based AGCO machinery dealer RW Crawford Ltd has announced that it has acquired neighboring dealer Agwood Ltd.

From the summer, the three existing Agwood depots, at Swingfield and Linton in Kent and Godstone in Surrey, will continue to operate under the Agwood trading name.

All Agwood team members based in these depots will remain, ensuring continuity of service for their customers.

Ian Wood continues in his role as Senior Advisor and Managing Director Phil Bush has been appointed MF Master Dealer for the Agwood Sales Territory.

RW Crawford Agricultural Machinery Ltd was established in 1980 by Bob Crawford and became the Massey Ferguson dealer for Essex in 2001.

With the acquisition of Agwood, Massey Ferguson will benefit from group brand recognition in Essex, East Hertfordshire, Kent, Surrey and Sussex from four depots.

Crawfords also continues as a Fendt and Valtra dealer for Essex, East Hertfordshire, Kent, Sussex, Surrey and Hampshire, operating from its existing depots.

Ian Wood, who started Agwood in 1978 as a sole proprietor, said: “The Crawford family have a philosophy very similar to ours, putting customers and staff at the heart of their business, and making them a great complement .

“Succession has always been a key factor in the future of Agwood and as the dealer network adapts to the challenges ahead, Crawfords has offered a way forward for Agwood Ltd and our staff.

“With AGCO’s strategy for brand separation, Crawfords Essex head office will work alongside our depot teams, continuing to provide the high level of support you have received from Agwood Ltd. for many years.”

Massey Ferguson’s national sales manager for the UK and Ireland, William Judge, says the acquisition will bring benefits to the brand as well as to customers.

“RW Crawford and his team have continued to grow as an AGCO dealer who behaves like an industry leader for Massey Ferguson.

“Similarly, with Agwood’s, we have always had a strong and trusted business partner with an excellent reputation for sales and service.

“Bringing these two groups together under Crawfords will put Massey Ferguson in a strong and stable position to provide our customers with the best long-term customer service.”

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